Around the Net

Benefit Cosmetics Intros 'Brow Translator'

Benefit Cosmetics is out to ignite beauty buzz with a campaign centering on the emotions brows express. The engine of the campaign is the brand’s so-called Brow Translator that uses facial recognition to detect and interpret brow shapes and angles with the purpose of spreading posts tagged #benefitbrows revealing the feelings they impart.

Read the whole story at Women's Wear Daily »

Next story loading loading..