Around the Net
Personalization Called A Double-Edged Sword
- Customer Think, Friday, February 10, 2017 7:42 AM
Personalization can backfire when it’s done poorly, warns Himanshu Sinha, a digital marketing executive for Expedia, Inc. For example, email marketers can undo years of work by mangling someone’s name or sending irrelevant content—problems that often result from poor data.
