No wonder FHM and Maxim are doing se well. A report in the July/August issue of American Demographics magazine says the 18-24 demo has an estimated spending power is $187 billion, spending 70%t more
than average on alcohol, 38%t more than average on tobacco products, 25% more than average on food away from home and 31% more than average on entertainment. The AD report focuses on how each
generation devotes their budgets to the same broad categories -- housing, food and transportation. Highlights from the report state that GenXers are spending 78% more than average on personal
services. Baby-Boomers spend 17% more than average on their owned dwellings, 50% more than average on house wares, and 38% more than average on mortgage interest.
