Lifetime Television ad sales vet Val Boreland joined Comedy Central on Monday as vice president, program and promotion scheduling. The former Lifetime vice president for scheduling, planning and
acquisitions, will now oversee Comedy Central's program and promotion scheduling, which includes the network's VOD offerings. She will also work on long-term strategic planning at the channel and the
launch of new digital platforms.
Boreland first came to Lifetime's sales department in 1994 and moved to the programming department a year later, helping launch of the channel features such
as The Movie Network and Real Women. --D.K.