Around the Net
NBA Players Declare Marketing Independence
- The Wall Street Journal, Tuesday, February 21, 2017 8 AM
This weekend’s NBA All-Star festivities in New Orleans won’t be all slam dunks and breathtakingly bad defense. On Friday, about 100 of the league’s top players and their union will huddle about something they haven’t been able to discuss for 20 years: how to market and profit from their own collective images.
