Obit: Media Planning Software Pioneer Stanley Federman, Dead At 78

by Joe Mandese , February 21, 2017

Stanley Federman, founder and CEO of Telmar, a pioneering provider of media planning and buying software for advertisers, agencies and the media, died Feb. 17 in Jupiter, FL. He was 78.

Federman helped create a marketplace for independent media planning software, enabling agencies to analyze syndicated data through third-party software, and has introduced the first computerized means of working with consumer research and media audience data to many countries. Telmar has also introduced innovations in reach and frequency modeling, advertising spend optimization, and data integration technologies.

A service to honor Federman’s life will be held on Wednesday, Feb. 22 at 11:30 AM at Riverside Memorial Chapel in New York City.

5 comments about "Obit: Media Planning Software Pioneer Stanley Federman, Dead At 78".

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Tony Jarvis from Olympic Media Consultancy, February 21, 2017 at 2:23 p.m.
A true entrepreneurial titan in our business who I worked for years ago will be greatly missed. Telmar evolved into a major independent global media/advertising TPP - Third Party Processor under Stan's astute leadership and is a key resource to our industry in this data tsunami world. RiP Stan.
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Ed Papazian from Media Dynamics Inc, February 21, 2017 at 4:34 p.m.

Stan was a true visionary who could see the need for an independent media data processing and planning enabling service when most of us were fixated on doing it ourselves. I saw Stan only a few weeks ago---sadly for the last time. He will be missed. RIP, Stan.

John Grono from GAP Research, February 21, 2017 at 8:17 p.m.

Vale Stanley Federman.

When Australia went to Nielsen Peoplemeters in 1991, Stanley and Lawrence were among the first to knock on our door to discuss data sharing and software development.

At that stage Australia was a 'closed' data market, but Telmar's plans and vision were a strong impetus that saw us develop a stand-alone PC-based TV ratings and R&F processing system that interfaced with other software.

When I went agency side, Telmar's cross-media R&F modelling system was the leader of the pack (and I learnt a lot feeding the raw and calibration data in).

When I went independent as an audience measurement research specialist, whenever 'currency' measurement systems were being developed or improved Telmar's name seemed to always pop up.

A man, a vision, and deep global influence.

Lawrence, my thoughts and prayers are with you and your family.

Wayne Eadie from Eadie Enterprises, February 22, 2017 at 1:07 p.m.

An early media analysis industry pioneer, sharp-minded visionary and good friend, Stan will be greatly missed.

Ruby Gottlieb from The Media Advisory, February 22, 2017 at 1:57 p.m.

Sorry to read about this. Along with the relatively recent passing of Erwin Ephron, these two media research giants will always be remembered as major forces in our industry. I remember using Telmar when you had to put the research request in at the end of the day, and the runs would be sitting on the machine in the morning when you got back in. Dating myself much? RIP Stanley....your impact was immense. Fond memories of working with Stanley and the other Telmar people throughout the years.