Stanley Federman, founder and CEO of Telmar, a pioneering provider of media planning and buying software for advertisers, agencies and the media, died Feb. 17 in Jupiter, FL. He was 78.
Federman helped create a marketplace for independent media planning software, enabling agencies to analyze syndicated data through third-party software, and has introduced the first computerized means of working with consumer research and media audience data to many countries. Telmar has also introduced innovations in reach and frequency modeling, advertising spend optimization, and data integration technologies.
A service to honor Federman’s life will be held on Wednesday, Feb. 22 at 11:30 AM at Riverside Memorial Chapel in New York City.