• by Amy Corr , March 6, 2017

Crossmedia tapped Greg Siano as managing director. Siano will lead all media planning and buying efforts for U.S. Bank. Most recently, Siano was executive vice president, director of media services at Tierney, where he worked for 19 years.

While there, Siano was on the IPG shop's executive team and responsible for managing 20% of the agency's staff. Prior to that, he was a vice president, general manager at Jordan, McGrath, Case & Taylor, New York, where he managed the Novartis (Ciba/Sandoz) media planning and buying account from 1994-1997. While there, he also worked on Nestle USA, Reebok International, Tenneco Packaging and P&G brands. Before Jordan, Siano was a senior media planner at DMB&B, New York, working on P&G and General Foods.

"Greg elevates our game," said Kamran Asghar, CEO of Crossmedia. "He's an ultra-experienced agency manager and media master who has done significant time at two of the biggest institutions in our business. As Crossmedia has upsurged and grown, with blockbuster additions to our client roster and a burst in new staffing, we've been in need of an executive who has not only been there and done all that, but also someone who will inspire and enrich our culture."