Scott McDonald, a long-time print research guru who oversaw the
research organizations at Conde Nast and Time Inc., has been named president and CEO of the Advertising Research Foundation.
McDonald, who succeeds Gayle Fuguitt, has been head of Nomos Research, a consultancy he founded after stepping down as senior vice president-research and insights at Conde Nast in October 2014.
He previously was director of research at Time Warner and director of consumer research at Time Inc. prior to that.
McDonald’s appointment fills a void created when Fuguitt stepped down as ARF chief in October when her contract expired.
Fuguitt, the first woman to run the ARF, joined the foundation in 2013 after a 32-year career at General Mills.