Picture this: You're shopping online for a new minivan, surfing automaker websites and buying guides. You then head to the homepage of your local paper to check out the headlines, and at the top of
the page is an ad for a local car dealer, offering rebates and low financing on new minivans. If you're like many web users, you probably find it creepy that your local paper knows you're looking for
new wheels. Even so, advertisers are betting you're far more likely to click on the car dealer's ad than a random banner for a dating site or DVD rentals.
Read the whole story at Wired, April 28, 2005 »