• by Amy Corr , March 13, 2017

Tribal Worldwide New York hired Laura Chiavone as chief strategy officer. She will oversee the agency's strategic disciplines and staff, including digital strategy, social strategy, SEO strategy, and account planning. Chiavone reports to Richard Guest, president of Tribal Worldwide North America. The chief strategy officer position in New York has been vacant since 2015.

Chiavone joins the agency from DM9DDB in Brazil, where she most recently served as senior vice president and head of strategy. Prior to that, she founded Limo Inc., a research and trendspotting boutique, working for Heineken, Nike and Mondelez, to name a few. Chiavone also held leadership roles at Y&R and AlmapBBDO.

"Anyone would – rightfully – be impressed by Laura's body of work and her contributions to DM9DDB. She is a rare strategic talent," said Guest. "Her unique abilities to build collaborative and multidisciplinary teams while cultivating senior-level client relationships, make her a perfect fit for this important role at Tribal New York. Laura is an important addition to that office's leadership team."

Tribal Worldwide New York Office was recently named agency of record for ERA Real Estate, and tapped by Boys & Girls Clubs of America to develop a social media strategy for the non-profit.