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P&G Markets Children's Deodorant With Blogs and iPods

Unilever's Axe has built the fastest-growing deodorant brand in the U.S. around funny ads showing young men they can use body spray to attract women. Now, rival Procter & Gamble Co. is betting on body spray to attract girls to its Secret brand.

Read the whole story at, April 28, 2005 »

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