Burger King Named Cannes 'Creative Marketer of The Year'

Burger King has been named the “Creative Marketer of the Year” for 2017 by the Cannes Lions International Festival of Creativity.

The award recognizes Burger King’s creativity across all their brand communications and for the “inspiring” global marketing of their products, the organizers said.

“The company has totaled 76 awards, including two Grands Prix in 2016 for the ‘McWhopper’ campaign, in “Print & Publishing” and “Media” [awards categories).  Burger King also took home a Titanium Grand Prix in 2007 and achieved their first win in 1969, a Silver Lion for ‘Skinny Burger,’” the festival’s organizers noted, adding, “Since its launch in 1954, the company has expanded to become one of the largest quick-service restaurants in the world, welcoming more than 11 million people in over 100 countries daily.”

This year’s festival will run June 17-24 in Cannes, France.



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