Time Inc. Ups Hallmon-Bazzani To VP, Brand Sales Director, 'Essence'

Time Inc. has named Staci Hallmon-Bazzani VP and brand sales director of Essence. She will oversee its sales team to generate revenue across platforms for the brand, which focuses on female African-American readers.

Hallmon-Bazzani most recently served as Essence’s national sponsorship director.

In a statement, Cece Ryan, SVP of Entertainment, Style and Multicultural of Time Inc., praised Hallmon-Bazzani’s role in growing sponsorships for the Essence Festival and its programming, including partnerships with companies like Coca-Cola, Ford, Verizon, State Farm, McDonald’s and Walmart.

The annual Essence Festival is held in New Orleans every Fourth of July weekend.

Hallmon-Bazzani was also responsible for launching programming initiatives aligned with the beauty, style and entertainment sales categories to create new revenue-generating opportunities for the Essence Festival.   



She previously worked at Time Inc.’s People and Real Simple brands.

Separately, potential bidders for Time Inc. have until this week to submit their acquisition offers. So far, the company has reportedly received interest from Meredith Corp, and a group led by CEO of private investment firm Najafi Cos., Jahm Najafi and private-equity firm Pamplona Capital Management.
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