An App For Diehard "Sneakerheads"
- by Laura Daly , March 22, 2017
Developer GPShopper
App: Foot Locker Launch Locator
Foot Locker's new "Launch Locator" app is designed to make the exclusive sneaker release experience seamless and convenient, solving the
inconvenience of customers, known as diehard "sneakerheads", having to wait in line for popular shoe releases. The app allows Foot Locker, Footaction, and Champs Sports customers to reserve
upcoming sneaker releases straight from their phones, thus avoiding lines. A "Head Starts" VIP program is also offered to loyal customers to increase their chance of reserving a shoe on launch
day. Part of this VIP program also allows loyal customers to visit the stores they've chosen for reservations to check-in via beacon technology. This app gives the sneakerhead community a safe, fair,
and convenient avenue to reserve the hottest pairs of shoes.
