• by Larissa Faw , April 7, 2017

Start-up agency Madras Brand Solutions has appointed Mark Cerame as head of strategy. He will work out of New York, where he'll team with Madras chief creative officers Bill Davaris and Andrew Ladden and collaborate with Madras offices in London and India.

The agency launched in January with creative operations in New York and London and content creation and delivery units in Chennai and Bangalore, India.

Cerame is a 20-year-plus industry veteran who was previously senior vice president/strategy lead at RAPP Worldwide. Earlier he worked for Rosetta/Razorfish, Point to Point, and Ligget Stashower, and has led strategic campaigns for accounts such as Adobe, Nationwide, Fidelity, J.M. Smucker and Sherwin Williams.