Top 10 Online Broadcast Media Destinations

Week ending Apr. 17, 2005 US, Home and Work

Unique Audience (000)

Active Reach (%)

CBS

3,378

2.76

BBC

2,677

2.18

MSN Video

2,450

2

Yahoo! TV

2,280

1.86

Nickelodeon^

1,932

1.58

NBC Universal

1,814

1.48

ABC.COM

1,427

1.16

Discovery.com

1,400

1.14

FOX Broadcasting

1,313

1.07

PBS

1,289

1.05

Source:  Nielsen//NetRatings NetView

Demographic Data for Broadcast Media Category

Month Of March 2005 Us, Home And Work

Target

Unique Audience (000)

Audience Comp %

Total

52,783

100

Male

27,062

51.27

Female

25,721

48.73

Age

 2 - 11

2,177

4.12

 12 - 17

4,309

8.16

 18 - 24

2,227

4.22

 25 - 34

7,680

14.55

 35 - 49

19,099

36.18

 45+

24,048

45.56

 55+

11,146

21.12

 65+

3,373

6.39

HH Income

 $ 0 - 24999

3,025

5.73

 $ 25000 - 49999

11,628

22.03

 $ 50000 - 74999

15,425

29.22

 $ 75000 - 99999

9,969

18.89

 $ 100000 - 149999

7,426

14.07

 $ 150000+

4,396

8.33

 No Response

914

1.73

Source:  Nielsen//NetRatings NetView

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

General Electric Company

121,449

40.7%

Discovery Communications, Inc.

45,036

15.1%

INHD

31,983

10.7%

Public Broadcasting Service

24,102

8.1%

Viacom Inc

22,675

7.6%

A&E Television Networks

20,005

6.7%

The News Corporation Limited

14,370

4.8%

The Walt Disney Corporation

11,672

3.9%

Sony Corporation

2,022

0.7%

Time Warner Inc.

1,752

0.6%

E.W. Scripps Company

1,537

0.5%

Cox Enterprises, Inc.

465

0.2%

Jefferson Pilot Communications

350

0.1%

Game Show Network, Llc

228

0.1%

The Hearst Corporation

155

0.1%

Oxygen Media, Inc.

116

0.04%

WorldNow

92

0.03%

4Kids Entertainment

90

0.03%

Jones International, Ltd

63

0.02%

Adventist Media Center

59

0.02%

Total

298,608

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leader Board

148,830

49.8%

Skyscraper

25,250

8.5%

Medium rectangle

23,232

7.8%

Non-standard

18,740

6.3%

Wide skyscraper

17,831

6.0%

Square button

16,707

5.6%

Full banner

12,064

4.0%

Rectangle

10,684

3.6%

Button #2

6,247

2.1%

Button #1

5,888

2.0%

Large rectangle

5,094

1.7%

Half banner

3,369

1.1%

Square

2,185

0.7%

Vertical banner

1,300

0.4%

Vertical rectangle

742

0.2%

Unspecified

390

0.1%

Micro bar

55

0.0%

Total

298,608

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

290,232

97.2%

Floating/Overlay

3,638

1.2%

Pop-Under

2,539

0.9%

Interstitial

1,351

0.5%

Pop-Up

850

0.3%

Total

298,610

100.0%

Source: Nielsen//NetRatings AdRelevance

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Clear Channel Communications

1,104

62.4%

News 5 Net

217

12.3%

The Walt Disney Corporation

131

7.4%

Jones International, Ltd

125

7.1%

Minnesota Public Radio

74

4.2%

Ruffsounds Production

42

2.4%

Vulcan Sports Media

29

1.6%

Viacom Inc

10

0.6%

Squeaky Door Productions, Inc.

9

0.5%

Radio Web Network

9

0.5%

Journal Broadcast Group

7

0.4%

Mediabase 24-7

5

0.3%

Executive Broadcast Services

5

0.3%

Jefferson-Pilot Corporation

2

0.1%

Total

1,769

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leader Board

526

29.7%

Vertical banner

240

13.6%

Wide skyscraper

217

12.3%

Medium rectangle

181

10.2%

Micro bar

176

9.9%

Button #1

138

7.8%

Full banner

131

7.4%

Rectangle

130

7.3%

Square button

26

1.5%

Non-standard

4

0.2%

Skyscraper

1

0.1%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

1,765

99.8%

Floating/Overlay

4

0.2%

Total

1,769

100.0%

Source: Nielsen//NetRatings AdRelevance