Online Broadcast, Television and Radio Sites, Ads and Technology A deep drill-down into online media including destinations, demographics, advertisers, ad types, sizes and delivery
methodology.
advertisement advertisement Top 10 Online Broadcast Media
Destinations Week ending Apr. 17, 2005 US, Home and Work |
| Unique Audience (000) | Active Reach (%) |
CBS | 3,378 | 2.76 |
BBC | 2,677 | 2.18 |
MSN Video | 2,450 | 2 |
Yahoo! TV | 2,280 | 1.86 |
Nickelodeon^ | 1,932 | 1.58 |
NBC Universal | 1,814 | 1.48 |
ABC.COM | 1,427 | 1.16 |
Discovery.com | 1,400 | 1.14 |
FOX Broadcasting | 1,313 | 1.07 |
PBS | 1,289 | 1.05 |
Source: Nielsen//NetRatings NetView |
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Demographic Data for Broadcast Media Category Month Of March 2005 Us,
Home And Work |
| Target | Unique Audience (000) | Audience Comp % |
Total | | 52,783 | 100 |
Male | | 27,062 | 51.27 |
Female | | 25,721 | 48.73 |
Age | 2 - 11 | 2,177 | 4.12 |
| 12 - 17 | 4,309 | 8.16 |
| 18 - 24 | 2,227 | 4.22 |
| 25 - 34 | 7,680 | 14.55 |
| 35 - 49 | 19,099 | 36.18 |
| 45+ | 24,048 | 45.56 |
| 55+ | 11,146 | 21.12 |
| 65+ | 3,373 | 6.39 |
HH Income | $ 0 - 24999 | 3,025 | 5.73 |
| $ 25000 - 49999 | 11,628 | 22.03 |
| $ 50000 - 74999 | 15,425 | 29.22 |
| $ 75000 - 99999 | 9,969 | 18.89 |
| $ 100000 - 149999 | 7,426
| 14.07 |
| $ 150000+ | 4,396
| 8.33 |
| No Response | 914
| 1.73 |
Source: Nielsen//NetRatings NetView |
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Data on the Entertainment Industry, Television Segment
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Week
ending Apr. 17, 2005 US, Home and Work
Top 20 Advertisers |
Company | Impressions (000) | Share of all Impressions |
General Electric Company
| 121,449 | 40.7%
|
Discovery Communications, Inc. | 45,036 | 15.1% |
INHD | 31,983 | 10.7% |
Public Broadcasting Service | 24,102 | 8.1% |
Viacom Inc | 22,675 | 7.6% |
A&E Television Networks | 20,005 | 6.7% |
The News Corporation Limited | 14,370 | 4.8% |
The Walt Disney
Corporation | 11,672 |
3.9% |
Sony Corporation |
2,022 | 0.7% |
Time Warner Inc. | 1,752 |
0.6% |
E.W. Scripps Company | 1,537 | 0.5% |
Cox Enterprises, Inc. | 465 | 0.2% |
Jefferson Pilot Communications | 350 | 0.1% |
Game Show Network, Llc | 228 | 0.1% |
The Hearst Corporation
| 155 | 0.1% |
Oxygen Media, Inc. | 116
| 0.04% |
WorldNow
| 92 | 0.03% |
4Kids Entertainment | 90
| 0.03% |
Jones
International, Ltd | 63 |
0.02% |
Adventist Media Center | 59 | 0.02% |
Total | 298,608 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad
Sizes |
Dimensions | Impressions (000) | Share of all Impressions |
Leader Board | 148,830 | 49.8% |
Skyscraper | 25,250 | 8.5% |
Medium rectangle | 23,232 | 7.8% |
Non-standard | 18,740 | 6.3% |
Wide skyscraper | 17,831 | 6.0% |
Square button | 16,707 | 5.6% |
Full banner | 12,064 | 4.0% |
Rectangle | 10,684 | 3.6% |
Button #2 | 6,247 | 2.1% |
Button #1 | 5,888 | 2.0% |
Large rectangle | 5,094 | 1.7% |
Half banner | 3,369 | 1.1% |
Square | 2,185 | 0.7% |
Vertical banner | 1,300 | 0.4% |
Vertical rectangle | 742 | 0.2% |
Unspecified | 390 | 0.1% |
Micro bar | 55 | 0.0% |
Total | 298,608 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 290,232 | 97.2% |
Floating/Overlay | 3,638 | 1.2% |
Pop-Under | 2,539 | 0.9% |
Interstitial | 1,351 | 0.5% |
Pop-Up | 850 | 0.3% |
Total | 298,610 | 100.0% |
Source: Nielsen//NetRatings
AdRelevance |
Data on the Entertainment Industry, Radio Segment &
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Week ending Apr. 17, 2005 US, Home and Work
Top 20 Advertisers |
Company | Impressions (000) | Share of all Impressions |
Clear Channel Communications | 1,104 | 62.4% |
News 5 Net | 217 | 12.3% |
The Walt Disney Corporation | 131 | 7.4% |
Jones International, Ltd | 125 | 7.1% |
Minnesota Public Radio
| 74 | 4.2% |
Ruffsounds Production | 42
| 2.4% |
Vulcan Sports
Media | 29 | 1.6%
|
Viacom Inc | 10
| 0.6% |
Squeaky Door
Productions, Inc. | 9 |
0.5% |
Radio Web Network |
9 | 0.5% |
Journal
Broadcast Group | 7 |
0.4% |
Mediabase 24-7 |
5 | 0.3% |
Executive Broadcast Services | 5 | 0.3% |
Jefferson-Pilot Corporation | 2 | 0.1% |
Total | 1,769 | 100.0% |
Source: Nielsen//NetRatings
AdRelevance |
Top Ad Sizes |
Dimensions | Impressions (000) | Share of all Impressions |
Leader Board | 526 | 29.7% |
Vertical banner | 240 | 13.6% |
Wide skyscraper | 217 | 12.3% |
Medium rectangle | 181 | 10.2% |
Micro bar | 176 | 9.9% |
Button #1 | 138 | 7.8% |
Full banner | 131 | 7.4% |
Rectangle | 130 | 7.3% |
Square button | 26 | 1.5% |
Non-standard | 4 | 0.2% |
Skyscraper | 1 | 0.1% |
Source:
Nielsen//NetRatings AdRelevance |
Ad Delivery Types |
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 1,765
| 99.8% |
Floating/Overlay
| 4 | 0.2% |
Total | 1,769 | 100.0% |
Source:
Nielsen//NetRatings AdRelevance |