• by Larissa Faw , April 24, 2017

LIDA is hiring Jonathan Goodman, who has been the managing director at the agency's London HQ since 2010, to run the direct and digital marketing agency's New York office.

In his new role as founding partner, Goodman will be responsible for driving the agency's growth in the U.S. and further overseeing the acquisition of New York digital customer experience agency MCD Partners in March 2016, which bolstered its capabilities in experience design.

The M&C Saatchi Group shop works with clients including Boots, MINI, Sportingbet, COI - Royal Air Force, HNS and Acas.

The agency is projected to grow revenues by 10% year-over-year as it concentrates on creating "seamless customer journeys" for a growing number of international clients.

He reports to CEO Victoria Fox.

Meanwhile, Goodman’s role as managing director of LIDA London will be handled by Claire Cootes, a managing partner at the agency.

Cootes has worked at the M&C Saatchi Group shop for four years, having also worked at both OgilvyOne and Iris.