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Google Adds TV inventory To DoubleClick Bid Manager

Stateside, Google is adding TV inventory to DoubleClick Bid Manager, Marketing Land reports. “The new offering … taps inventory sources from WideOrbit, clypd and Google Fiber, the company’s own high-speed internet service,” it writes. “Google Fiber offers access to addressable local inventory on cable networks; WideOrbit from local affiliates; and clypd from national broadcast and cable networks.”

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