Stateside, Google is adding TV inventory to DoubleClick Bid Manager, Marketing Land reports. “The new offering … taps inventory sources from WideOrbit, clypd and Google Fiber, the
company’s own high-speed internet service,” it writes. “Google Fiber offers access to addressable local inventory on cable networks; WideOrbit from local affiliates; and clypd from
national broadcast and cable networks.”
Read the whole story at Marketing Land »