Lately, she’s adopted a fembot voice that is very soft and whispery — and so controlled it’s almost chilling. While making a point, she flashes a 90-watt smile that seems
unconvincing, more like a very careful and meticulous tiger baring her teeth.
But really, who could blame Ivanka Trump?
Indeed, there she was, installed in her job as
“advisor” to the President for less than a month, when she was suddenly catapulted into the hot seat of all time.
Having been invited by German Chancellor Angela Merkel to Berlin
to attend the W20 Summit and participate in a panel entitled “Inspiring Women: Scaling up Women’s Entrepreneurship,” Ivanka was seated next to economic luminary Christine
Lagarde, the head of The International Monetary fund. She was being grilled by a German moderator about the apparent contradictions in her father’s treatment of women.
Ivanka had
mentioned, in a typically punchy, brand-building way, that her father had been “a tremendous champion of supporting families and enabling them to thrive.”
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With that, the
audience at the Intercontinental Hotel started to hiss and snicker.
The moderator, journalist Miriam Meckel, then asked Ivanka to speak to that reaction, and answer a question that’s
been upsetting many Americans, as well.
“The German audience is not that familiar with the concept of a First Daughter,” she said. “What is your role? Who are you
representing? Your father, as the President of the United States? The American people? Or your business?”
That’s when the nervous smile appeared. “Certainly, not the
latter,” she said, adding that the role is “rather unfamiliar.”
It was a humble answer, and perhaps a sympathy play. What bothered me the most was her response to the
snickers: "I've certainly heard the criticism from the media, and that's been perpetuated, but I know from personal experience, and I think the thousands of women who have worked with and for my
father for decades when he was in the private sector are a testament to his belief and solid conviction in the potential of women….”
And that’s where our First Daughter lost
me.
Much as I would like to feel compassion for her being put in a no-win position, she accepted the job. It’s hard to know what hold her father has over her, a married mother of three,
who has already built her own fashion and accessories empire and acquitted herself well as one of the Talmudic judges whispering in her father’s ear on “The Apprentice.”
That
goes for her husband, Jared Kushner, too. He was running his own family’s real estate empire when he was called away into the West Wing to not only sit in on high-level policy meetings with the
President — but also, apparently, to spin straw into gold.
Jared was given a portfolio so massive (bring peace to the Middle East, end the opioid epidemic, etc.) that tens of
superheroes, if not gods, could work on those assignments for decades without finishing the job.
As for Ivanka being pictured in the Oval Office, sitting next to the President at his desk, a
friend responded this way on Facebook: “If I arrived in my dentist’s office to have a root canal, and he had his daughter sitting next to him on a stool, with no qualifications in
dentistry but was there to ‘advise him,’ I would leave.”
Granted, Ivanka was between a rock and a hard place in Berlin, and European journalists and audiences are far less
deferential to politicians than the American press.
But for Ivanka to call her father a “champion of women” is going so far that it actually blew a hole in the space/time
continuum. Even worse, addressing all Trump pushback as “criticism from the media that’s been perpetuated,” is just playing back her dad’s most “alternative”
factoids card.
For starters, two days after the inauguration, approximately 3.2 million people turned out for Women’s Marches all over the world to protest her father’s actions and
policies.
To my surprise, when I called her out for this on Facebook, many otherwise-liberal men, who were not Trump supporters, rode in to Ivanka’s defense, offering things like
“Ivanka is fiercely intelligent” and a “superior human being.”
To be sure, forgetting the flagrant nepotism and conflicts of interest, there’s a whole other flank
of Ivanka-worship going on in the country. I didn’t know she has surpassed Kim Kardashian as the nation’s new female role model for cosmetic surgery, influencing young women from Texas to
China who want to copy her features.
Dr. Gabriel Chu of Beverly Hills Plastic Surgery was quoted in The Hollywood Reporter: “How many people have her look, went to an Ivy
Leagues school and hold their own in business and socially?” She’s seen as someone “classically pretty and not overdone.”
Well, we can’t hate her because
she’s beautiful — if in danger of getting overdone.
I wanted to be fair. There’s no one way to embrace feminism. And Ivanka holds an unprecedented, ahistorical role in the
White House. Maybe she can be a moderating force?
Having heard that Melania plans to move into the first residence and receive “media training,” I was wondering how P.R.
professionals would advise Ivanka on how to walk her unique personal tightrope.
So I called up the closest person I know to Olivia Pope: Dorothy Crenshaw, head of Crenshaw Communications.
“If she were my client, “ Crenshaw said, “I would advise her that her opinions and positions should be far more substantive and detailed than what we’ve heard to date. She
can be loyal to her father by not criticizing him openly, but she loses credibility with statements that defend or deny his more controversial behaviors.”
Crenshaw added: “She
should focus like a laser on the women’s empowerment issue, rather than popping up at every White House meeting sitting next to every head of state.
“No more photos of her Aspen
ski vacations, no more Air Force One shots, no pics of her hobnobbing with celebrities, no dressed-for-the-party tweets. She needs to develop a 12-point plan with the best experts on the issue and/or
help craft a key piece of legislation so she can point to her actions, not just empty words.”
Lastly, “I would also advise her to thoroughly divest from the Trump organization
business interests like the hotel, and increase the separation with her fashion business, but that’s probably a moot point.”
Indeed. Ivanka received licenses in China for her
fashion lines around the time her father was serving chocolate cake to President Xi Jinping at Mar-a-Lago. He later reversed his decision to name China a currency manipulator.
Also,
Ivanka’s new book, “Women Who Work: Rewriting the Rules for Success,” is being published on May 2. There’s more of the same vague boilerplate in the forward. She writes:
“I am committed to working harder than ever to help unleash the full power of women and girls to accelerate the pace of progress both in our country and around the world.”
Her
father’s actions have already rolled back many important protections for women on the reproductive and job fronts. And so far — as with that “Saturday Night Live” parody
commercial for a perfume the SNL gang named “Complicit” — she’s looking into a mirror and seeing her father’s reflection.
If she is trying to shatter
any ceilings, they’ve all been lowered and papered over — dramatically.
Still, it all reinforces the Trump brand.