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Banks And Email Marketing

  • Josic, Sunday, April 30, 2017 5:47 PM

Josic urges banks to deploy email marketing campaigns, and is offering suggestions on how to do it. First, the bank has to collect email addresses—maybe at the entrance to the bank on a notepad or clipboard. Then there’s the software. Email is “an inexpensive method of delivering the message,” it argues. 

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