She most recently served as group planning director at Carmichael Lynch. Prior to that, Giel served as a strategist at Fallon, leading brand and digital strategy for Cadillac, Cruzan Rum and Travelers Insurance.
"Liz was chosen for her ability to unlock insights that drive both effective and highly creative work," said Neil White, CEO of BBDO Minneapolis. "Beyond this, she's a great cultural fit and I look forward to working with her to make 'The Work' work better for our clients."