• Medium, Thursday, May 4, 2017 3:48 PM

"What we fear is a future in which potent personal data is combined with increasingly sophisticated technology to produce and deliver unaccountable personalized media and messages at a national scale," write Parsons School of Design associate professor David Carroll and NYC Media Lab Executive Director Justin Hendrix in an essay exploring the relationship between targeting techniques, fake news and politics.

They're calling on people to pressure tech companies to "behave in the interests of the democracies that enabled their unrivaled success," and to pressure lawmakers into reforming privacy laws. Additionally, they want to abolish the electoral college. "Deploying hyper-targeted voter media that constructs narrow or outright fabricated versions of the truth to influence small subsets of voters in strategically important geographies is a scenario our founding fathers never imagined," they write.

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