• by Amy Corr  @MediaPostOTL, May 8, 2017

R2C Group hired Patrick Acosta as senior vice president, media director. Acosta will lead a team of more than 60 media planers and buyers across three offices nationwide, managing strategy and growth for the TV, digital, radio, and print practice. He will report to Michelle Cardinal, CEO of R2C Group.

Most recently, he was senior vice president, global director of analytics at MullenLowe U.S. While there, Acosta helped establish an analytics group that secured client wins including US Cellular, Royal Caribbean and National Geographic Channel. Prior to MullenLowe, Acosta headed media services as AT&T's executive director of insights and innovation. Prior to that, Acosta worked at The Martin Agency for five years.

"Patrick is an enthusiastic strategic thinker and analytics-driven media executive," said Michelle Cardinal, CEO of R2C Group. "Two things that are critical to our client's success. That coupled with his impressive portfolio of major brand experience makes him the perfect fit for driving our media and analytics practice aggressively forward."