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Ask-Your-Doctor Ad For Uncommon Condition Faces Scrutiny

A TV spot that aired last year featuring a crying Danny Glover has raised questions about the role of direct-to-consumer advertising in promoting the use of medicines for uncommon conditions far beyond the narrow population of people who most benefit from them. The ad featuring Glover addressed Pseudobulbar affect, a neurological condition characterized by inappropriate outbursts of laughing or crying.

Read the whole story at The New York Times »

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