New York Times deputy publisher Arthur Gregg Sulzberger will now oversee the Times’ opinion section, a responsibility previously held by his father, publisher Arthur Ochs Sulzberger Jr.

This is the second promotion in less than a year for A.G. Sulzberger, who was appointed deputy publisher in October. The moves are an effort to prep 36-year-old A.G. Sulzberger to one day take over The New York Times Company from his father.

Sulzberger Jr. wrote in a memo to staff: “As he did in the newsroom, I expect A.G. to safeguard Times values and standards even as he presses for new voices and new forms of opinion journalism that will help us deepen relationships with our loyal readers and form relationships with new readers.”

He noted A.G. Sulzberger will make efforts to "diversify and digitize our Opinion report.”

The editorial page editor James Bennet will now report to A.G. Sulzberger.

Editing the opinion section is no easy task, especially with the recent controversy surrounding Bennet's hire of conservative columnist Bret Stephens, which triggered some readers to cancel their subscriptions.

According to Politico’s Morning Media, the Times says 6% of cancellations since Stephens' hire was announced on April 12 have been related to him.

Sulzberger Jr. sent an email last week to those subscribers, explaining a diversity of opinion is important in the section and that it operates independently from the Times’ newsroom.

Separately, Michael Sebastian has been appointed site director of Esquire.com. Previously, he was news director of Hearst Magazines Digital Media. He replaces Steve Kandell. Kate Storey, newsroom senior features editor, has been promoted to fill in Sebastian’s former role as news director.