First work promotes Matchbox's new Sawgrass Mills, Florida, market, along with the eatery's Preston Hollow, Texas, and Richmond, Virginia, locations. Creative includes digital, a new website, social media, in-store materials, events, promotions and a customer loyalty program. There was no formal pitch process or previous agency.
"In LRXD, we get an agency that not only has expertise in the restaurant industry but also has a proven track record for creating awareness in saturated markets," said Peter D'Amelio, CEO of Matchbox Food Group. "They've listened to our needs and recommended a rock-solid approach, and we are very much looking forward to our continued partnership."