'Real Simple' Refreshes Brand, Debuts New Editorial Sections

Real Simplewill introduce new editorial sections as part of a larger “refresh” of the brand across its platforms. The changes first appeared in its June issue, which is currently on newsstands.

Real Simple debuted brighter colors, a new typeface and new collaborations with photographers and illustrators.

The Time Inc. brand’s print magazine is now organized around four sections. “What We Love” features the latest products and happenings; “The Realist” is focused on solutions to everyday problems; “Relating” is about managing relationships; and “Balance” will provide tips on handling work, money and health.

The stories in the new sections will also appear on Real Simple's site.

Real Simple will publish more personal essays and coverage on books and introduce new columns on home-design, humor and how successful people balance work and home life, in both print and online.



Additionally, the brand will expand its storytelling on Real Simple's social channels, as well as produce more video content. Last month, Real Simple created an accessories collection, called Real Simple Style, to expand its e-commerce business.

The June issue is centered around a feature called “Get It Done,” designed to help women complete “long-delayed” tasks in areas of their lives, such as organization, home, food, beauty, fashion, health, relationships, career and money.

Real Simple has collaborated with influencers like Nate Berkus, Emily Henderson and Courtney Quinn for Instagram takeovers to show their own "Get It Done" projects.

Real Simple editors will also go on Facebook Live to teach readers how to tackle projects throughout June and July.

Real Simple claims it reaches over 14 million through print and digital, with more than 6 million fans and followers on social media.

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