Top 10 Online Sports Destinations

Week ending Apr. 24, 2005 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

ESPN

6,316

5.11

Yahoo! Sports

4,945

4

FOX Sports on MSN

4,576

3.7

MLB.com

3,895

3.15

NFL Internet Network

3,552

2.87

eBay Sports

3,185

2.58

SI.com

3,073

2.49

AOL Sports

2,720

2.2

Sportsline.com

1,810

1.46

nascar.com

1,702

1.38

Source:  Nielsen//NetRatings NetView

Demographic Data For Sports Category

Month Of March 2005 US, Home And Work

Target

Unique Audience (000)

Audience Comp (%)

Total

54,222

100

Male

33,828

62.39

Female

20,395

37.61

Age

 2 - 11

1,568

2.89

 12 - 17

4,190

7.73

 18 - 24

2,820

5.2

 25 - 34

7,947

14.66

 35 - 49

19,738

36.4

 45+

25,251

46.57

 55+

11,607

21.41

 65+

3,591

6.62

HH Income

 $ 0 - 24999

2,116

3.9

 $ 25000 - 49999

10,477

19.32

 $ 50000 - 74999

15,869

29.27

 $ 75000 - 99999

10,782

19.88

 $ 100000 - 149999

8,800

16.23

 $ 150000+

5,247

9.68

 No Response

931

1.72

Source:  Nielsen//NetRatings NetView

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

PGA TOUR, Inc.

5,698

29.8%

FIFA

4,430

23.2%

NBA

1,191

6.2%

The University of Tennessee

764

4.0%

University of Nebraska

700

3.7%

Iowa Hawkeyes

571

3.0%

International Speedway Corporation

476

2.5%

Mavericks Surf Ventures

405

2.1%

University of North Carolina

353

1.8%

Arizona Cardinals

347

1.8%

Arizona State University System

314

1.6%

NCAA

285

1.5%

Oregon State University Beavers

272

1.4%

South Carolina Gamecocks

217

1.1%

Kansas Jayhawks

211

1.1%

Major League Baseball

188

1.0%

PGA of America

175

0.9%

USC Trojans

168

0.9%

Cablevision Systems Corporation

141

0.7%

University of Baylor Bears

131

0.7%

Total

19,100

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Button #2

7,155

37.5%

Half banner

4,057

21.2%

Leader Board

1,637

8.6%

Wide skyscraper

1,536

8.0%

Full banner

1,045

5.5%

Button #1

774

4.1%

Medium rectangle

675

3.5%

Square button

575

3.0%

Rectangle

559

2.9%

Micro bar

410

2.1%

Vertical banner

351

1.8%

Skyscraper

188

1.0%

Square

64

0.3%

Large rectangle

46

0.2%

Non-standard

31

0.2%

Total

19,103

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Delivery

Impressions (000)

Share of all Impressions

Inline

19,044

99.7%

Floating/Overlay

44

0.2%

Pop-Up

16

0.1%

Total

19,104

100.0%

Source: Nielsen//NetRatings AdRelevance

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Affinity Club Network, LLC.

129,419

85.5%

SportsByBrooks

5,446

3.6%

ESPN Russell Racing Schools

1,918

1.3%

GoGoGOLF.net

1,576

1.0%

Active.com

1,164

0.8%

eGS, Inc.

1,053

0.7%

SBC Communications, Inc.

1,038

0.7%

CSI, Ltd.

878

0.6%

Scout.com

802

0.5%

Surfline, Inc

719

0.5%

SoxLovers.com

677

0.4%

Yes Network

627

0.4%

Nascar

460

0.3%

Student Advantage, Inc.

433

0.3%

Yahoo! Inc.

421

0.3%

Athlon Sports

392

0.3%

Rendition Multimedia, Inc.

357

0.2%

Major League Baseball

349

0.2%

BettorsREPORT.com

326

0.2%

Viacom Inc

308

0.2%

Total

151,446

100.0%

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Medium rectangle

62,646

41.4%

Skyscraper

36,913

24.4%

Leader Board

33,287

22.0%

Button #1

6,632

4.4%

Half banner

2,016

1.3%

Wide skyscraper

1,842

1.2%

Button #2

1,808

1.2%

Vertical banner

1,382

0.9%

Full banner

1,175

0.8%

Micro bar

925

0.6%

Non-standard

904

0.6%

Unspecified

790

0.5%

Rectangle

685

0.5%

Square button

311

0.2%

Square

132

0.1%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Delivery

Impressions (000)

Share of all Impressions

Inline

151,157

99.8%

Pop-Up

290

0.2%

Total

151,447

100.0%

Source: Nielsen//NetRatings AdRelevance