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Wired's New Editor-In-Chief Talks Paid Content

  • Adweek, Friday, May 26, 2017 2:11 PM
Adweek sits down with Nick Thomson, recently appointed editor-in-chief at Wired, to discuss the publisher’s move to paid content, and his experience with such models as digital editor at The New Yorker. Says Thomson: “One of the reasons The New Yorker got so big was because we started making so much money on our website from our subscription model that we were able to hire more writers who write more good essays, and that makes you more money so you hire more writers and you sort of create this virtual cycle.”

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