Bloomberg Media Distribution, 'Economist' Partner For Video Licensing

Bloomberg Media’s licensing and distribution business announced a new partnership to distribute The Economist’s video content.

Beginning in the third quarter, Bloomberg clients will have the opportunity to license The Economist’s “Daily Watch” series. The short, topical films released every business day cover international news, politics, business, finance, science and technology.

Videos range from “Have scientists found a cure for HIV?” to “How to win a bid to host the Olympics” and cartoons by Economist illustrator Kal, with titles like “President Trump trips up.”

The Economist joins Bloomberg Media Distribution’s other partners, including The Hollywood Reporter, Billboard, El Financiero and STAT, which all signed deals with Bloomberg last October.



At the time, Josh Rucci, general manager of Bloomberg Media Distribution, stated: “As the media landscape continues to evolve, so has content creation and syndication.”

He added partnerships with publishers allow Bloomberg to "offer significant capabilities to deliver a range of content easily and at scale. "

Last month, Bloomberg Media Distribution, which also has group licensing deals with Hearst Newspapers, American City Business Journals and the McClatchy Co., introduced four new packages available for global licensing across platforms.

Publishers can now license news articles with integrated photos and graphics in four news verticals: Technology, Energy, Health & Science and Evergreen.  

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