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Retailer Pulls Higher Response With Smaller List
- Retail Touchpoints, Wednesday, May 31, 2017 4:20 PM
Less is more when it comes to email targeting. An e-commerce retailer sent messages to a narrow slice of its list, and watched this effort outperform larger blasts. For example, emails sent to the smaller list pulled an 18.29% open rate, compared to 12.93% for the larger file, Retail Touchpoints reports.
