Mashable CRO Ed Wise Is Out

Mashable’s CRO Ed Wise is leaving the company.

According to an internal memo obtained by The Wall Street Journal, Wise’s exit is “effective immediately." The newspaper reports Mashable claims it is still “on track” to hit its revenue targets for the year. The site plans to replace Wise.

Mashable did not respond immediately to multiple requests for comment.

Wise was hired by Mashable last April, around the same time the digital media company underwent a staff reorganization to focus on technology, Web culture, science, social media, entertainment, business and lifestyle verticals. It is moving away from world news and politics topics, according to a staff memo obtained by The New York Times at the time.

Wise replaced Seth Rogin, who is now president and CEO of Nucleus Marketing Solutions, a company founded by Hearst, Gannett, McClatchy and Tribune to connect advertisers with local publishers. Wise previously worked at Pinterest, Turner Broadcasting and Funny or Die.


advertisement raked in 18.6 million unique monthly U.S. visitors in April this year, down from 19.6 million in April 2016, according to comScore data.

Pete Cashmore founded Mashable in Scotland by in 2005. In March, the company announced a $15 million funding round, led by Turner. Mashable said it would use the funding and partnership to develop video.

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