Dotmailer Partners With Shopify Plus To Drive Targeted Emails

Dotmailer, the provider of an email marketing platform, is joining the Shopify Plus Technology Partner program, allowing users to leverage the technologies of both firms. The news was announced at the Internet Retailer Conference & Exhibition.

Shopify Plus merchants can use dotmailer’s Commerce Flow to synchronize customer contact data and purchase history to send relevant marketing emails, the firms claimed. And merchants can use data from the Shopify Plus platform to send personalized messages.

Both companies cater to “high-growth, high volume merchants,” the firms said in their announcement.

The combined service includes these features: 

  • Simple Setup – This entails connecting Shopify Plus and dotmailer accounts, and using the data for email campaigns. 
  • Advanced Automation – Users can build and automate email programs, using Program Builder, a drop-and-drag automation tool in dotmailer.
  • Segmentation – This feature allows marketers to build targeted segments based on Shopify Plus transactional data or customer data.
  • Showcase products – Merchants can sync their product catalogs with dotmailer and add them to their email campaigns.

"This partnership recognizes the important role email marketing plays in the rapid growth and innovation possibilities of today's modern merchant," said Jamie Sutton, Head of Technology Partnerships, Shopify Plus, in a statement.





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