BlueVenn, the provider of a customer data platform, has formed a partnership with Adestra to fuel personalized email campaigns and allow for a two-way transfer of data.
The arrangement will allow the movement of BlueVenn’s customer segments into Adestra's enterprise email marketing platform. Data resulting from the campaigns will travel back into BlueVenn’s platform for analysis, the firms said.
In addition, BlueVenn plans to release the 2017.2 version of its data solution tomorrow. And it will introduce a connector to facilitate the flow of data between the two platforms
The companies expect to focus on serving multi-brand companies, especially those in the publishing and leisure fields. They plan to help such clients reach customers in a “hyper-personalized” way at scale throughout the buying journey, they said.
BlueVenn and Adestra already share some clients.
Adestra offers an email marketing platform that supports one-to-one, contextual messaging and marketing automation.
BlueVenn creates profiles that provide a single view of the customer. The service entails analytics, predictive modeling, reporting and omnichannel customer journey automation.