IPG Mediabrands Splits Cadreon East/West Management: Taps Kraus, Mihkels
- by Joe Mandese @mp_joemandese, June 12, 2017
IPG Mediabrands has hired two digital media veterans to oversee the East Coast and West Coast operations of agency trading desk Cadreon.
Ethan Kraus has been named senior vice president-Cadreon East, responsible for Cadreon’s programmatic team in New York City.
He joins from Dentsu Aegis Network’s Amplifi unit, where he was senior vice president-group director, digital.
Karin Mihkels joins Cadreon as senior vice president-West, responsible for its Los Angeles and San Francisco teams.
She joins from principal consultant at KMF International.
Both Kraus and Mihkels report to Cadreon North American Executive Vice President-Managing Director Erica Schmidt.
