IPG Mediabrands has hired two digital media veterans to oversee the East Coast and West Coast operations of agency trading desk Cadreon.
Ethan Kraus has been named senior vice president-Cadreon East, responsible for Cadreon’s programmatic team in New York City.
He joins from Dentsu Aegis Network’s Amplifi unit, where he was senior vice president-group director, digital.
Karin Mihkels joins Cadreon as senior vice president-West, responsible for its Los Angeles and San Francisco teams.
She joins from principal consultant at KMF International.
Both Kraus and Mihkels report to Cadreon North American Executive Vice President-Managing Director Erica Schmidt.