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Coca-Cola China Changes Packaging For Younger Consumers

Looking to appeal to the younger Chinese consumers, Coca-Cola has revamped its labels to add "language codes" used by the demographic. The effort, dubbed "code bottle," puts different visual emoticons and phrases used in China on the bottles. According to Shelly Lin, marketing director for Coca-Cola China, the redesign is a way to reach younger consumers using their language of connection.

Read the whole story at Marketing Interactive »

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