Around the Net
Email Marketing Started 40 Years Ago: Where Does It Go From Here?
- Entrepreneur, Thursday, June 22, 2017 11:53 AM
Time for a history lesson: Almost 40 years ago, Gary Thuerk sent an email promoting his company, Digital Equipment Corp., to roughly 400 people with an ARPANET address. That was the first marketing email. Today’s emailers face different challenges and opportunities. Michael Fisher, president of Yes Lifecycle Marketing, explores the past, present and future of the email channel.
