• by editor , June 27, 2017

Amazon counts 300 million active users, Michael Le, email marketing manager at Amazon Marketing Services, revealed at the Email Insider Summit in Europe today.

Those customers are at the center of the online giant's leadership principles, which shape the company's marketing programs.
Customer obsession is the No. 1 leadership principle at Amazon. "Everything we think and do is aligned with our customers best interests," said Le.

Le recommended that marketers be consistent with the customer experience from the email to the landing page and beyond.

The brand works backwards to imagine what the customers will feel and how they will respond to a new product and message. 

But it doesn't stop there. The company encourages its teams to be curious in order to imagine what is next and to continue to test, add value and deliver customer obsessed experiences.