• by Steve McClellan , July 10, 2017

In what’s being billed as a growth management move, marketing services outfit The Ad2Pro Group named Vikram Menon President of Global Operations. Menon comes to Ad2pro from OgilvyOne Worldwide and Neo@Ogilvy, where he was President and India Country Lead for the last four-and-a-half years. 

Menon is the most recent Ogilvy alum to join the firm which earlier this year formed a new agency called Madras and recruited two long-time Ogilvy senior creative executives--Bill Davaris and Andrew Ladden—to help run it.   

The Group also announced that Co-Founders Gopal Krishnan and Todd Brownrout are assuming the roles of Executive Chairman and CEO, respectively. As Executive Chairman, Krishnan will continue driving technology innovation and corporate strategy and development while as CEO Brownrout will lead overall Ad2pro Group management and operations. 

One of Menon’s chief responsibilities will be to work with Madras CEO Fred Schuster to sharpen the delivery of real-time advertising and content. While Madras creates strategy, advertising and content out of New York and London, the agency relies on sibling ad tech platform JDX for creative automation and the Group’s India-based creative operations for campaign fulfilment.