Commentary
Online Radio Midday Audience Tops a Million
- by Jack Loechner , Staff Writer @mp_research, May 23, 2005
Listening to the online radio networks measured by comScore Arbitron during March, peaked during midday, the heart of the working day, with 1,036,800 people age 12 and older listening during an Average Quarter-Hour Monday-Friday 10AM-3PM.
The March report of the Online Radio Ratings service rates AOL, Yahoo!, MSN Radio and WindowsMedia, and Live365 during an average broadcast week in the month of March.
Average Weekly US Audience March 2005 Persons 12+
| Monday-Friday 6AM-7PM | Monday-Sunday 6AM-Midnight | ||
Cume Persons | Average Quarter-Hour Persons | Cume Persons | Average Quarter- Hour Persons | |
Yahoo! Music | 1,512,300 | 393,800 | 2,477,800 | 248,400 |
America Online's AOL Radio Network | 1,113,700 | 164,500 | 1,981,900 | 111,600 |
Microsoft's MSN Radio and WindowsMedia.com | 569,800 | 129,900 | 760,300 | 74,300 |
Live365 | 350,900 | 41,300 | 499,600 | 25,300 |
TOTAL: All Four Networks | 3,427,900 | 729,600 | 5,574,900 | 459,700 |
Source: comScore Arbitron March 2005 | ||||
Editor's errata:
In a previous ResearchBrief on an Arbitron release, concerning skip-through ads and DVR time shift, should have included the correct link to the PDF file as http://www.arbitron.com/downloads/IM2005Study.pdf. We apologize for any inconvenience this may have caused.
And, in a ResearchBrief on Newspaper Circulation, the average US newspaper weekday readership by readers age 25-34 in 2004 should have been printed as 10,076. In addition, Mr. Sturm (corrected spelling) is President and Chief Executive Officer of the NAA.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.