'Sports Illustrated' Launches Food Vertical 'SI Eats'

Sports Illustrated has launched SI Eats, a lifestyle-focused vertical on its website to cover the intersection between food and sports.

SI Eats' editorial will includes city guides on where to eat and drink in the biggest sports towns across the U.S., a list of the best and weirdest foods at major baseball stadiums around the country and recipes for readers to create game-oday food at home.

SI senior writer Andy Staples -- who often covers food in his "Punt, Pass and Pork" column -- writes: “You probably also have a memory that combines food and sports, and that’s why we’re launching SI Eats.

"But food and sports don’t only intersect at the concession stand. They meet in the tailgate lots, where LSU keeps winning the national title year after year, even if the Tigers can’t seem to beat Alabama on the field....

"They meet at the sports bar where you spend 13 hours on the first Thursday of the NCAA Tournament. And of course they meet on the road to see your favorite team play,” Staples writes.



The vertical's food focus will be primarily on burgers, barbecue, pizza, wings and beer, he noted.

Going forward, SI Eats will collaborate with other food and lifestyle brands owned by parent company Time Inc., such as Food & Wine, Travel + Leisure and Southern Living.

Time Inc. has actively expanded Sports Illustrated this year.

In May, the company announced it would introduce a whole roster of new video series and live streaming programs for the brand, as well as a sports-focused streaming video-on-demand service

This isn't Time Inc.'s first new food-focused brand launch this year. In March, it introduced Well Done, a social video food brand.

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