• by Joe Mandese  @mp_joemandese, July 12, 2017

“Big Data” analytics firm Infogroup has launched Constellation Media, a full-service digital agency and named Publicis and WPP vet Gayatri Bhalla to run it.

Bhalla, who hast served as vice president-advanced solutions & product management for Infogroup Media Solutions, previously was vice president-group director of media at Publicis’ Zenith Optimedia Group and previously held a senior position at WPP’s Wunderman unit.

The agency focuses on “audience-based” digital and solution media and was created to help parent Infogroup’s existing clients “mine and expand their reach into digital and social channels,” utilizing “custom onboarding and sophisticated audience expansion and digital media strategy, planning, buying, optimization and advanced analytics.”

Bhalla stated that the goal is to leverage the “powerful data and advanced technology” in parent Infogroup to execute campaigns both online and non-digital media.