Radio Bureau Launches Micro Site, Answers Question: 'Why Radio?'

The Radio Advertising Bureau (RAB) has launched a new site extolling the virtues of radio advertising.

The “Why Radio” micro site provides easy access to the RAB’s library of marketing and research, as well as its “Radio Facts” library

The site is part of a bigger “Radio Matters” push by the RAB, which also includes a new blog (“Radio Impact Reports”) and podcast (“Radio on Main Street").

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2 comments about "Radio Bureau Launches Micro Site, Answers Question: 'Why Radio?'".
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  1. pj bednarski from MediaPost.com, July 18, 2017 at 9:43 a.m.

    Sarah Vaughn and Stan Freberg teamed up for a brilliant radio campaign a long long time ago. The "Who Listens To Radio?" jingle, arranged by Quincy Jones, is brilliant. https://youtu.be/0C4e59yZExk

  2. Joe Mandese from MediaPost, July 18, 2017 at 9:51 a.m.

    Nice, PJ. That's what radio really needs. Great creative, personalities and theater of the mind.

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