The
Radio Advertising Bureau (RAB) has launched a new site extolling the virtues of radio advertising.
The “Why Radio” micro
site provides easy access to the RAB’s library of marketing and research, as well as its “Radio Facts” library
The site is part of a bigger “Radio
Matters” push by the RAB, which also includes a new blog (“Radio Impact
Reports”) and podcast (“Radio
on Main Street").
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