Sizmek Agrees To Acquire Rocket Fuel, Deal Valued At $145 Million
- by Joe Mandese @mp_joemandese, July 18, 2017
In a deal valued at $145 million, ad technology firm Sizmek this morning announced a definitive agreement to acquire programmatic media-buying platform Rocket Fuel.
The value is based on a tender offer of $2.60 per share offer for publicly traded Rocket Fuel’s common stock.
That represents a 90% discount off of Rocket Fuel's IPO price in 2013.
