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Nike's 'Back To The Future' Sneaker Still Getting Leverage

The 1989 film, “Back to the Future Part II,” shows Marty McFly in the seemingly unimaginable year 2015, putting on Nikes whose laces tie themselves. This was the notion of Tinker Hatfield and Mark Parker, then both up-and-coming designers at the company. In 2005, Mr. Hatfield, by now a design star of Nike, and Mr. Parker, now the chief executive, decided to make the shoes for real.

Read the whole story at The New York Times »

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