Among all connected TV devices, Roku is currently outperforming Chromecast, Fire TV and Apple TV. eMarketer “estimates that 38.9 million U.S. users will use a Roku device at least once per month
in 2017, up 19.3 percent from last year,” TechCrunch writes. “This would lead to Roku capturing 23.1 percent of all connected TV users, in terms of market share.”
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