Michelob Ultra and Three Olives are each harnessing popular social apps to connect with Millennials.
Michelob Ultra has released a Facebook Messenger bot that aims to make it easier to fit home workouts into busy schedules.
Targeted Facebook users are being encouraged to sign up to receive weekly “influencer-led” workout sessions delivered via the Messenger app (shown here).
The bot was developed with marketing agency Laundry Service and mobile messaging platform Snaps.
In addition, users in some U.S. markets are eligible for a discount on Michelob Ultra orders through the Drizly alcoholic beverages e-commerce platform.
This is the second workout-related tech offering from Michelob Ultra. In March, the brand partnered with health and fitness media company Rodale to offer a series of workouts through Michelob Ultra 95, an app for Amazon’s Alexa.
Three Olives Plays Cupid
The marketing team at Three Olives Vodka, meanwhile, has partnered with Tinder to offer a reward to U.S. users of the dating app who are 21 and older.
Those who swipe on a branded profile card are eligible for a $2 rebate, through the iBotta app, on any Three Olives cocktail for their first date.
The promotion is part of the vodka brand’s new “Find Otherness” campaign, which celebrates the joys of hanging with people who have a “playful spirit of eccentricity.”