Fictional characters have long been deployed to sell everything including whipped topping, whisper-soft toilet tissue and washing machines, and for good reason. “They’re a really
efficient way to create a personality for your brand,” said Britt Nolan, the chief creative officer at Leo Burnett U.S. “When a brand wants the world to know what it stands for and what it
stands against, a character is an easily accessible image to tap into.”
Read the whole story at The New York Times »