'Popular Science' Editor Propels Mag To Traffic, Newsstand Sale

Almost a year after Joe Brown was named editor-in-chief of Popular Science, traffic to the magazine’s site and newsstand sales have increased. The average monthly audience has grown by 38% and unique visitors to PopSci.com has increased by 32% year-over-year in June.

Average monthly uniques is around 4.2 million, according to Adobe Analytics.

The recent July/August “Climate Change” issue is the fourth led by Brown. He oversaw a redesign of the print magazine, which now covers a single topic per issue.

Popular Science’s March/April “Water” issue performed particularly well, with newsstand sales growing 38.3% year-over-year. The company claims the print magazine has a circulation of 1 million and print audience of 6 million.

Popular Science’s total audience grew 31.5% year-over-year.

Brown was previously executive editor of Wired, as well as editor-in-chief of tech site Gizmodo. He started his career in tech journalism at Popular Science as an assistant editor in 2002.

Popular Science has also announced it is partnering with Toyota and the University of California, Davis, to hold a contest for students this summer called “Innovators of Tomorrow.”

Students aged 15+ can submit ideas for a startup that will better the world. Two winners will each be awarded up to $10,000 in scholarship money.

Popular Science is published by Bonnier Corp.

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