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Minding Own Business, Tiki Torches Caught Unawares

The 60-year-old brand found itself in the middle of the Charlottesville confrontation as white supremacists marched holding the company’s torches. Andrew D. Gilman, who has consulted with companies like Johnson & Johnson, General Motors and Pepsi during crises, described Tiki as essentially “minding its own business” when it found itself caught up in the Charlottesville demonstrations. “You hope that people are rational enough not to blame the innocent with the association that others are taking for it,” Mr. Gilman said. “But you cannot sit back passively and let this happen.”


Read the whole story at The New York Times »

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